A Colorado stand-up paddleboard company is raising money for the victims of recent wildfires on the island of Maui in Hawaii, with a fundraiser at its Dillon Reservoir location.

Stand Up Paddle Colorado will host Paddle for Maui at the company’s rental shop at 150 Marina Drive in Dillon, according to a news release. All proceeds from outrigger canoe tours booked in advance for specific one-hour time slots from Sept. 1-4 will go to families and community-led organizations.

Javier Placer, one of the company’s founders, lives in Maui for the majority of the year and both knows people who lost everything in the fire and grassroots community organizers who are helped get goods and aid to those in need, the release states.

“Though I was not born and raised on Maui, I have lived there for the past 9 years and I very much consider myself an extremely grateful guest who has received much bounty in the way of aloha, friends, community and my wife and 2 youngest children,” Placer said in the news release.

In addition to the Paddle for Maui fundraiser, Placer also started an online fundraiser, to help people “heal, recover and thrive again,” after the devastating wildfires that killed at least 115 people. That fundraiser can be found at GiveSendGo.com/GB1B2.

More information about the Paddle for Maui fundraiser can be found at StandUpPaddleColorado.com.

“There is a very real need of a community to be supported by any means necessary,” Placer said. “Maui, and Hawaii in general, have given selflessly for a long time and this is an opportunity for anyone who has received joy, connection, bliss, priceless memories and aloha to give back.”